Mcdonald & Marketing

The Mcdonald menu is nothing for a simple person but for marketers it has applied major marketing technique it has segmented its consumer on the bases of single eater , kids and user rate. To target kids it has especial happy meal deal with a toy that attract kids and indirectly force parents to buy for their children further then the toy attraction it has especial playing area where children play always like to come. For user rate attraction advertisement with burgers filled with cheese etc. and raising the slogan" i'm loving it". Single eater handsome deal with more quantity and reasonable price.

As Mcdonald has branches in different countries so it also has to do geographical segmentation in which it has take account culture of that region and so has to modify its products. For example

• In India there are no Big Macs because the Hindu people don’t eat beef. However, they have the Maharaja Mac, which is a Big Mac made instead with either lamb or chicken meat. There is also a vegetarian burger called the McAloo Tikki.
• In Germany McDonalds serves beer!
• In Japan they serve Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea-flavored milkshake
• In parts of Canada you can have a lobster dinner with the McLobster roll.
• in Greece you can enjoy Greek Mac, a burger made of patties wrapped in pita.
• In Hong Kong you can order Rice Burgers, where the burgers are in between two patties of glutinous rice.
• Israel is one of the only countries that cooks the meat over charcoal versus frying. They also have the McKebab, which are two patties in seasoning stuffed into a pita bread.

Marketin is applied every where and it has let Mcdonald serve it customer individually and creat its value for customer.
the example of product changes is taken from http://blog.studentuniverse.com/2008/06/17/mcdonalds-menu-around-the-world/