Value Marketing

lets look at three different bakeries Shezan, gourmet and xy. The Shezan sells high quality at high price and xy sells low quality at low price but gourmet sells at right combination of quality at reasonable price. Value marketing means rather than offering high quality for high price or lesser quality at low price marketers try to offer fair combination of quality and service at reasonable price. The importance of value marketing has increased with the storm of economic downfall in the world. Gourmet profit is ever increasing so they are able to diversify their products